{"title":"Pure Kalidar","description":"\u003cdiv style=\"position:relative;left:50%;right:50%;margin-left:-50vw;margin-right:-50vw;width:100vw;background:linear-gradient(135deg,#5e0d18 0%,#7a0f1f 45%,#4a0a14 100%);padding:72px 24px;text-align:center;color:#f3e3c8;box-sizing:border-box;\"\u003e\n\u003cdiv style=\"font-family:'Cormorant Garamond','Playfair Display',Georgia,serif;letter-spacing:6px;font-size:13px;text-transform:uppercase;color:#e7c98f;\"\u003eJMS Studio Presents\u003c\/div\u003e\n\u003ch1 style=\"font-family:'Cormorant Garamond','Playfair Display',Georgia,serif;font-size:60px;font-weight:600;margin:14px 0 6px;color:#ffffff;letter-spacing:2px;line-height:1.05;\"\u003ePure Kalidar\u003c\/h1\u003e\n\u003cdiv style=\"width:90px;height:1px;background:#e7c98f;margin:18px auto;\"\u003e\u003c\/div\u003e\n\u003cp style=\"font-family:Georgia,serif;font-size:18px;font-style:italic;color:#f0dcc0;margin:0;max-width:640px;margin-left:auto;margin-right:auto;\"\u003e36-Kali Royal Red Bridal Lehengas · A 12-Metre Ghera Built for the Bridal Twirl\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"max-width:820px;margin:40px auto 0;padding:0 20px;font-family:Georgia,serif;color:#3a3a3a;line-height:1.7;\"\u003e\n\u003cp style=\"font-size:17px;\"\u003ePure Kalidar is our ode to the \u003cem\u003ekali\u003c\/em\u003e — the art of the panelled lehenga. Each piece is cut from \u003cstrong\u003e36 individual kalis\u003c\/strong\u003e that open into a sweeping 12-metre \u003cem\u003eghera\u003c\/em\u003e, the kind of full-circle flare that makes a bride's entrance unforgettable. Crafted in royal red raw silk over a structured can-can, every lehenga carries dense silver mirror and zardozi-style work and arrives as a complete set — embellished blouse, double dupatta, and latkan with kamar belt.\u003c\/p\u003e\n\u003ch2 style=\"font-family:'Cormorant Garamond','Playfair Display',Georgia,serif;font-size:30px;color:#7a0f1f;text-align:center;margin:44px 0 8px;font-weight:600;\"\u003eOne Silhouette, Five Stories\u003c\/h2\u003e\n\u003cp style=\"text-align:center;font-style:italic;color:#888;margin:0 0 28px;\"\u003eSame dramatic ghera — each distinguished by its signature border.\u003c\/p\u003e\n\u003cdiv style=\"border-top:1px solid #e3d6bd;padding:18px 0;\"\u003e\n\u003cdiv style=\"font-family:'Cormorant Garamond',Georgia,serif;font-size:20px;color:#7a0f1f;\"\u003eFloral Mirror Work\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;color:#555;\"\u003eDense silver booti and floral bunches across the skirt, finished with scrolling mirror vines and a draped double dupatta.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border-top:1px solid #e3d6bd;padding:18px 0;\"\u003e\n\u003cdiv style=\"font-family:'Cormorant Garamond',Georgia,serif;font-size:20px;color:#7a0f1f;\"\u003eElephant Motif Border\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;color:#555;\"\u003eA regal elephant-and-temple figural border anchors the hem beneath scalloped mirror panels — heritage grandeur, head to hem.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border-top:1px solid #e3d6bd;padding:18px 0;\"\u003e\n\u003cdiv style=\"font-family:'Cormorant Garamond',Georgia,serif;font-size:20px;color:#7a0f1f;\"\u003ePeacock Motif Border\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;color:#555;\"\u003eScattered silver booti rise above a richly worked peacock-and-temple band for a hemline full of movement.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border-top:1px solid #e3d6bd;padding:18px 0;\"\u003e\n\u003cdiv style=\"font-family:'Cormorant Garamond',Georgia,serif;font-size:20px;color:#7a0f1f;\"\u003eGeometric Mirror Border\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;color:#555;\"\u003eClean vertical mirror panels run into a bold geometric border — the most contemporary cut of the collection.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border-top:1px solid #e3d6bd;border-bottom:1px solid #e3d6bd;padding:18px 0;\"\u003e\n\u003cdiv style=\"font-family:'Cormorant Garamond',Georgia,serif;font-size:20px;color:#7a0f1f;\"\u003eMandir Arch Border\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;color:#555;\"\u003eVertical kali panels crowned by a temple-arch (mandir) motif border — architectural, timeless, unmistakably bridal.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"font-family:'Cormorant Garamond','Playfair Display',Georgia,serif;font-size:30px;color:#7a0f1f;text-align:center;margin:44px 0 16px;font-weight:600;\"\u003eWhat Every Piece Includes\u003c\/h2\u003e\n\u003cul style=\"list-style:none;padding:0;margin:0 0 40px;font-size:16px;color:#444;\"\u003e\n\u003cli style=\"padding:8px 0;border-bottom:1px dashed #e3d6bd;\"\u003e\n\u003cstrong\u003e36 kalis, 12-metre ghera\u003c\/strong\u003e — maximum flair, engineered for the bridal twirl\u003c\/li\u003e\n\u003cli style=\"padding:8px 0;border-bottom:1px dashed #e3d6bd;\"\u003e\n\u003cstrong\u003eRoyal red raw silk\u003c\/strong\u003e with silver mirror \u0026amp; zardozi-style work over a structured can-can\u003c\/li\u003e\n\u003cli style=\"padding:8px 0;border-bottom:1px dashed #e3d6bd;\"\u003e\n\u003cstrong\u003eComplete set\u003c\/strong\u003e — embellished blouse, double dupatta, latkan \u0026amp; kamar belt\u003c\/li\u003e\n\u003cli style=\"padding:8px 0;\"\u003e\n\u003cstrong\u003eMade in India\u003c\/strong\u003e — shipped to brides in the US, Canada \u0026amp; Australia\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","products":[{"product_id":"pure-kalidar-36-kali-flared-red-bridal-lehenga","title":"Pure Kalidar - 36-Kali Royal Red Bridal Lehenga with Floral Mirror Work \u0026 12-Metre Ghera","description":"\u003cp\u003eThirty-six kalis. Twelve metres of ghera. This is a lehenga engineered for flair — the kind of sweeping, full-circle flare that turns a single bridal twirl into the photograph everyone remembers.\u003c\/p\u003e\u003cp\u003eEach of the 36 kalis is precisely tailored in rich red raw silk and set over a separate can-can, so the skirt holds its dramatic ghera all evening without weighing you down. Minimal detailing keeps the focus where it belongs — on the silhouette and the movement. The ensemble is completed with a heavily embellished blouse, two complementing dupattas, and a latkan with kamar belt.\u003c\/p\u003e\u003ch3\u003eKey Components\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLehenga: Red Raw Silk — 36 kalis, 12-metre ghera, separate can-can skirt\u003c\/li\u003e\n\u003cli\u003eBlouse: Heavily embellished raw silk\u003c\/li\u003e\n\u003cli\u003eDupattas: Net dupatta + crape silk dupatta\u003c\/li\u003e\n\u003cli\u003eAccessories: Latkan + kamar belt\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIdeal For: Wedding and reception ceremonies — designed for the modern-day royal bride who wants maximum flair with a minimal, timeless red.\u003c\/p\u003e\u003cp\u003eThe lehenga \u0026amp; blouse are shipped Semi-Stitched — custom stitching available on request. Colour may vary slightly due to photographic differences.\u003c\/p\u003e","brand":"JMS Studio","offers":[{"title":"Default Title","offer_id":46719760695517,"sku":"Sabya40","price":28400.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/9465\/8013\/files\/freepik_using-the-img1-for-photoshoot-idea-and-background-reference-and-poojamor-for-model-reference_5_4906b34e-1888-4461-a707-2390c73c9c8a.png?v=1774793295"},{"product_id":"pure-kalidar-36-kali-elephant-motif-red-bridal-lehenga","title":"Pure Kalidar - 36-Kali Royal Red Bridal Lehenga with Elephant Motif Border","description":"\u003cp\u003eThirty-six kalis, twelve metres of ghera — and a hemline that tells a story. This royal red raw silk bridal lehenga carries an elephant-and-temple motif border beneath dense silver booti, finishing a skirt built to sweep into a full circle.\u003c\/p\u003e\u003cp\u003eCut from 36 precise kalis over a can-can, it holds its dramatic flare all evening while the figural border anchors it in heritage grandeur. Completed with an embellished blouse, two dupattas and a latkan with kamar belt.\u003c\/p\u003e\u003ch3\u003eKey Components\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLehenga: Red Raw Silk — 36 kalis, 12-metre ghera, elephant-motif border\u003c\/li\u003e\n\u003cli\u003eBlouse: Heavily embellished raw silk\u003c\/li\u003e\n\u003cli\u003eDupattas: Net + crape silk\u003c\/li\u003e\n\u003cli\u003eAccessories: Latkan + kamar belt\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIdeal For: Wedding and reception ceremonies — for the modern-day royal bride. Colour may vary slightly due to photographic differences.\u003c\/p\u003e","brand":"JMS Studio","offers":[{"title":"Default Title","offer_id":46852822040797,"sku":"Sabya42","price":28400.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/9465\/8013\/files\/freepik_using-the-img1-for-photoshoot-idea-and-background-reference-and-poojamor-for-model-reference_2.png?v=1774793129"},{"product_id":"pure-kalidar-36-kali-peacock-motif-red-bridal-lehenga","title":"Pure Kalidar - 36-Kali Royal Red Bridal Lehenga with Peacock Motif Border","description":"\u003cp\u003eThirty-six kalis of red raw silk, opening into a twelve-metre ghera — with a peacock-and-temple motif border that gives the hemline its grandeur. Silver booti scatter across the skirt above a richly worked figural band.\u003c\/p\u003e\u003cp\u003eSet over a can-can, the 36-kali cut keeps the flare full and photogenic from every angle. Finished with an embellished blouse, two dupattas and a latkan with kamar belt.\u003c\/p\u003e\u003ch3\u003eKey Components\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLehenga: Red Raw Silk — 36 kalis, 12-metre ghera, peacock-motif border\u003c\/li\u003e\n\u003cli\u003eBlouse: Heavily embellished raw silk\u003c\/li\u003e\n\u003cli\u003eDupattas: Net + crape silk\u003c\/li\u003e\n\u003cli\u003eAccessories: Latkan + kamar belt\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIdeal For: Wedding and reception ceremonies — for the modern-day royal bride. Colour may vary slightly due to photographic differences.\u003c\/p\u003e","brand":"JMS Studio","offers":[{"title":"Default Title","offer_id":46852825153757,"sku":"Sabya43","price":28400.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/9465\/8013\/files\/freepik_using-the-img1-for-photoshoot-idea-and-background-reference-and-poojamor-for-model-reference_1.png?v=1774793087"},{"product_id":"pure-kalidar-36-kali-geometric-mirror-red-bridal-lehenga","title":"Pure Kalidar - 36-Kali Royal Red Bridal Lehenga with Geometric Mirror Border","description":"\u003cp\u003eThirty-six kalis. Twelve metres of ghera. This royal red raw silk bridal lehenga runs vertical mirror panels into a bold geometric border, for a silhouette that's all about clean lines and dramatic flare.\u003c\/p\u003e\u003cp\u003eThe 36-kali cut over a can-can gives it a full, sweeping circle, while the geometric mirror work catches the light at every turn. Completed with an embellished blouse, two dupattas and a latkan with kamar belt.\u003c\/p\u003e\u003ch3\u003eKey Components\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLehenga: Red Raw Silk — 36 kalis, 12-metre ghera, geometric mirror border\u003c\/li\u003e\n\u003cli\u003eBlouse: Heavily embellished raw silk\u003c\/li\u003e\n\u003cli\u003eDupattas: Net + crape silk\u003c\/li\u003e\n\u003cli\u003eAccessories: Latkan + kamar belt\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIdeal For: Wedding and reception ceremonies — for the modern-day royal bride. Colour may vary slightly due to photographic differences.\u003c\/p\u003e","brand":"JMS Studio","offers":[{"title":"Default Title","offer_id":47084862013661,"sku":"Sabya44","price":28400.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/9465\/8013\/files\/freepik-using-the-img1-for-photoshoot-idea-and-background-reference-and-poojamor-for-model-refer_4230_1.png?v=1775108357"},{"product_id":"pure-kalidar-36-kali-royal-red-bridal-lehenga","title":"Pure Kalidar - 36-Kali Royal Red Bridal Lehenga with Mandir Arch Border","description":"\u003cp\u003eThe classic 36-kali red — a raw silk bridal lehenga whose entire USP is the ghera. Twelve metres of flare, cut from 36 kalis, engineered to sweep and spin.\u003c\/p\u003e\u003cp\u003eSet over a separate can-can, the skirt holds its full circle all evening while the rich red raw silk keeps the look timeless and minimal. Finished with a heavily embellished blouse, two complementing dupattas, and a latkan with kamar belt.\u003c\/p\u003e\u003ch3\u003eKey Components\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLehenga: Red Raw Silk — 36 kalis, 12-metre ghera, separate can-can skirt\u003c\/li\u003e\n\u003cli\u003eBlouse: Heavily embellished raw silk\u003c\/li\u003e\n\u003cli\u003eDupattas: Net dupatta + crape silk dupatta\u003c\/li\u003e\n\u003cli\u003eAccessories: Latkan + kamar belt\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIdeal For: Wedding and reception ceremonies — designed for the modern-day royal bride who wants maximum flair with a minimal, timeless red.\u003c\/p\u003e\u003cp\u003eThe lehenga \u0026amp; blouse are shipped Semi-Stitched — custom stitching available on request. Colour may vary slightly due to photographic differences.\u003c\/p\u003e","brand":"JMS Studio","offers":[{"title":"Default Title","offer_id":47718655852765,"sku":"sabya45","price":28400.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/9465\/8013\/files\/Sabya36-2-_1.png?v=1775107411"}],"url":"https:\/\/jmsstudio.store\/en-us\/collections\/pure-kalidar.oembed","provider":"JMS Studio","version":"1.0","type":"link"}